"Close more loans every month and increase customer satisfaction."

Using the reports that The Mortgage MAXIMIZER generates you can provide new options to your borrowers that they can't get anywhere else.  Let's take a look at a real world example using numbers generated from The Mortgage MAXIMIZER. These numbers are based on a customer who has applied for a mortgage of $145,000 over 30 years.  You have pre-qualified this borrower and can get him a 7.5% interest rate at par.

• Broker: "Mr. Borrower, I have ran your loan application through three of our top lending companies and I have come up with an interest rate of 7.5% for your loan.   How does that sound?"
• Borrower: "Well, I had really hoped that my rate would be a little lower. My neighbors broker got him a rate of 6.99%"
• Broker: "When we spoke on the phone, I explained that your rate would be based on your credit, the amount that you needed to borrow, discount points and a few other factors of your loan.  Every loan situation is different and although we can have you pay a few thousand dollars in points to buy down your rate I would rather that you not spend that money.  I found out that you qualify for our biweekly program and with it I can bundle your new mortgage with this program and save you almost $57,000 in interest payments.  Plus I can drop your effective interest rate from 7.5% down to 5.86%.  So rather than spending a few thousand to drop your rate 1/2 percentage point you could invest just $495 to get an effective interest rate of 5.86% and save nearly $57,000 in interest you don't have to pay to the bank.  That's real money that you can use for your retirement, college educations and other expenses.    That sounds a lot better than having to come up with thousands to buy down your rate doesn't it?
• Borrower: "Well yes it sure does.  So let me get this straight, I still get my loan at the 7.5% interest rate, but by paying 1/2 of my mortgage payment every 2 weeks I'm effectively lowering my interest rate by paying my mortgage off early?"
• Broker: "That's right.  And the best part is that the $495 can be added right into your loan so you don't need to even bring that $495 to closing."
• Borrower: "Well that sounds like a winner to me, lets get the ball rolling....."

In this example, the borrower was wavering because he was rate sensitive.  Everyone wants the best deal they can get and without The Mortgage Maximzer program your left either cutting your fees, or charging them a lot of money just to get an acceptable interest rate.  In real life, this borrower would be on the phone calling around for a better interest rate the second you walked out the door.  How many times has this happened to you?   How often do you get shopped and lose the deal? 

With our program you can show your borrower the benefits of The Mortgage MAXIMIZER and the mortgage becomes a secondary concern because of the savings your offering.  If he does decide to shop around, he is going to be looking for another broker to beat a 5.86% interest rate.   Because that's the effective interest rate you will have highlighted on the report you leave with him.   No one else will be able to match that rate with that borrower because they have the same credit, loan amounts and limits you have - but they won't have The Mortgage Maximizer to fall back on.  Think of the sales you can close if you can just skip the interest rate argument with your borrowers.  Heck for the $495 invested they are going to net close to $56,000 - That's close to an 11,000% rate of return on their investment!

"What if the borrower wants an even better rate", you ask?  "Well Mr. Borrower, for just an extra $25 per payment we can knock your effective interest rate down to 5.19%.  This will save you $78,701 in interest, and allow you to pay your mortgage off 9.3 years early.  How does that sound?"  What have you just done?  You have shifted the focus away from your yield spread and points.  There is no reason to take a hit in your fees if you can show the borrower how to save $78,701 in interest for $25 per debit.

How could this get any better?  In our first example we showed the borrower how by buying The Mortgage Maximizer for $495 they could reduce the term of the loan by 6.5 years, and save nearly $57,000 in equity.  Why not get them excited about what they could do with the $57,000.  Will they be putting children through college?   Would they like to retire early?  Put money away?  The Mortgage MAXIMIZER will even build equity faster in their home so if they sell it, they will get more money back.  You just went from being a salesperson to someone who can help put the kids through college and allow your borrowers to retire early!  Get ready for some referral business.

Imagine your one of three brokers competing for this client.  If you show them the power of The Mortgage Maximizer, and talk about what they might do with the savings, you just got the sale.  Even if another broker has a lower rate than yours you will still get the sale.  No one else will be able to offer what you are giving this borrower.  Add this one sales tool to your arsenal and close between 10-50% more loans a month. 

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